The Blogger's Image Problem
A food blogger photographs a recipe. The camera produces a 6 MB JPG at 6000×4000 pixels. WordPress resizes it to 2048px wide on upload — but the file still weighs 1.2 MB. The blog post uses 8 images. Total image weight: 9.6 MB. The page takes 6 seconds to load on mobile.
The same 8 images compressed to WebP at Picture Optimizer's High preset: 960 KB total. Page load: 1.8 seconds. Google rewards this with better Core Web Vitals scores and higher search rankings.
