6 Tools

Image Conversion

Picture Optimizer converts images between all major web formats in one pipeline step. Upload a JPG, receive an AVIF. Upload a PNG, receive a WebP. Each conversion applies format-specific compression tuned for the smallest possible output at your quality target.

Convert JPG to WebP

WebP encoding delivers 25–35% smaller files than JPG at the same perceptual quality. Picture Optimizer converts your JPEG library to WebP in bulk, updates every URL reference, and preserves your originals as backup.

Learn more

Convert JPG to AVIF

AVIF compresses 50% smaller than JPG at the same visual quality. Picture Optimizer converts your JPEG images to AVIF with precise quality control, batch processing, and automatic URL replacement.

Learn more

Convert PNG to WebP

WebP handles transparency natively — just like PNG, but at 60–80% smaller file sizes. Picture Optimizer converts your PNG library to WebP, preserving every transparent pixel while dramatically reducing file weight.

Learn more

Convert PNG to AVIF

AVIF compresses PNG files by 90–99%. Picture Optimizer tested a 1.2 MB PNG screenshot that compressed to 12 KB as AVIF — with crisper text edges than the original. This is the most impactful format conversion available.

Learn more

Convert WebP to AVIF

AVIF compresses 20–40% smaller than WebP at the same perceptual quality. If you already serve WebP, converting to AVIF is the next step for maximum performance.

Learn more

Batch Image Conversion

Batch conversion processes your entire image library in one operation. Select images, choose a target format, and Picture Optimizer converts, compresses, and replaces every file with real-time progress reporting.

Learn more

Start Processing Images Free

25 free credits. No credit card required. Process your first images in under 60 seconds.

Get Started Free WordPress Plugin