AVIF compresses 20–40% smaller than WebP at the same perceptual quality. If you already serve WebP, converting to AVIF is the next step for maximum performance.
WebP was a leap over JPG. AVIF is a leap over WebP. If your site already serves WebP, converting to AVIF squeezes another 20–40% from every image.
A 200 KB WebP product image becomes a 130 KB AVIF. Across a product catalog of 5,000 images, that is 350 MB of saved storage and bandwidth. Per month, with moderate traffic, the CDN transfer savings alone can justify the conversion.
The optimal strategy: serve AVIF to browsers that support it (93% of traffic) and fall back to WebP for the rest (covers another 4%). Only 3% of visitors receive neither — serve JPG to them.
Implement this with the HTML <picture> element, CDN content negotiation (Cloudflare, CloudFront, Imgix all support this), or server-side Accept header detection. Picture Optimizer generates the AVIF file. Your delivery infrastructure handles format selection.
25 free credits on signup. No credit card. Process your first batch in under a minute.
