WebP files from other tools often carry suboptimal encoding settings. Picture Optimizer re-encodes them at your exact quality target, stripping overhead and tightening the VP8/VP8L data stream.
WebP is already a next-gen format. But many WebP files are exported at default settings — quality 80, no advanced tuning. Picture Optimizer re-analyzes each file and re-encodes it at the tightest quality setting that preserves perceptual fidelity.
A WebP exported at quality 80 from Photoshop might weigh 340 KB. The same image re-encoded through Picture Optimizer at the High preset: 190 KB. Same visual quality. Fewer bytes on the wire.
WebP supports two compression modes. Lossy mode (VP8) works like JPG — it discards imperceptible detail for dramatic file savings. Lossless mode (VP8L) works like PNG — every pixel is preserved exactly.
Picture Optimizer uses lossy mode by default for photographs and continuous-tone images. For screenshots, logos, and UI elements with sharp edges, lossless mode delivers better results at comparable sizes. The engine detects the image type and selects the appropriate mode automatically.
If you already serve WebP, the next reduction comes from converting to AVIF. AVIF compresses 20–40% smaller than WebP at equivalent perceptual quality. The trade-off: AVIF encoding is slower (handled server-side by Picture Optimizer, not your visitors' browsers) and browser support sits at 93% vs WebP's 97%.
Picture Optimizer can convert your existing WebP files to AVIF in the same pipeline. One upload. One credit. The output is ready for your CDN.
25 free credits on signup. No credit card. Process your first batch in under a minute.
