Why Image Captions Matter
Eye-tracking research from the Poynter Institute found that image captions are read 300% more often than body text. Captions sit in a high-attention zone — directly below the image where the eye naturally moves after scanning the visual.
Captions add context that the image alone cannot communicate. They name people. They specify locations. They provide dates. They explain actions. For SEO, captions contribute keyword-relevant text to the page without appearing forced.
