The Five Image SEO Fields
Google indexes images using five signals from your HTML and media metadata:
1. **Alt text** — The primary description. Required for accessibility. Critical for image search rankings. 2. **Title** — Tooltip text. Supplementary search signal. 3. **Caption** — Visible text below the image. Contributes to on-page content relevance. 4. **Description** — WordPress's internal description field. Used by some themes and plugins. 5. **Filename** — The URL slug. Google parses filenames for keyword signals.
Picture Optimizer's AI generates all five for each image. One processing credit. One API call. Five fields populated with specific, descriptive, non-duplicate text.
